Privacy policy

1. Privacy policy

Performance Fashion Studio (Perff Studio) recognizes the importance of protecting your personal data, regardless of its nature. For that reason, and with the entry of the new General Data Protection Regulation of the European Union (EU 2016/679), we have developed a set of security measures designed to protect your data. The user, when registering or purchasing online, expressly guarantees Perff Studio his consent to use his personal data and addresses, as well as the data related to his purchases and payment methods.

This privacy policy aims to explain Perff Studio's personal data treatment policy, since if you want to make your purchase on our online store, you will have to accept our privacy policy as it is essential and imperative for the delivery of our products. However, if you have any questions regarding this policy, you can contact us through our Customer Support, at the email address: or by letter (addressed to: Helio GT30/Fashion Tech Group, Grev Turegatan 30, 114 38 Stockholm, Sweden).

2. The company

This website and its corresponding privacy policy are managed by Performance Fashion Studio (Perff Studio), headquartered at Helio GT30/Fashion Tech Group, Grev Turegatan 30, 114 38 Stockholm, Sweden and VAT SE559380310801.

By browsing our website, you are consenting to the terms described in this privacy policy.

3. Our principles

- Respect for the client's wishes
We respect the privacy and security of your personal data, so we ensure respect for the client's wishes and for the autonomous, free and uncomplicated management of their privacy preferences. In this way, if you disagree with any point mentioned in this policy, you can always oppose it by contacting us through our Customer Support, at the email address: or by letter (addressed to: Helio GT30/Fashion Tech Group, Grev Turegatan 30, 114 38 Stockholm, Sweden). We will do our best to satisfy your wishes and respect your concerns.

- Good habits
Perff Studio, as a controller of personal data, determines the purposes and means by which your personal data is processed, including all applicable security measures. We guarantee that your personal data are treated in Portugal and in a correct and lawful manner and in accordance with good practices.

- Strict need

In the treatment of data that can personally identify you, directly or indirectly, we apply the principle of strict necessity. For this reason, the use of your personal data will always be minimal, so as not to exceed the original purpose for which it was collected and/or processed.

4. Collection and processing of personal data

The personal data collected and processed by Perff Studio are only those that you voluntarily, expressly and unequivocally put in the forms of this website.

The personal data collected are: name, sex, date of birth, e-mail, mobile phone, address and VAT number.

Purpose of the processing of personal data

Your personal data is collected and processed by Perff Studio only for purposes strictly related to the use of this website, the services associated with it and the sale of products, management and improvement of the loyalty program, direct marketing and customer support management.

Perff Studio always seeks to maintain the relationship with its clients and provide them with the relevant benefits, information and relevant content related to our brand. Your data will only be processed for these specific, explicit and legitimate purposes, and will not be further processed in a way incompatible with these. The data collected and processed are adequate, relevant and not excessive in relation to these purposes.

However, your personal data may also be used for other processing operations within the limits of such applications. In particular, they can be treated for the following purposes:

- when you make a purchase on this website, we collect your personal data on the purchase form (such as email address, delivery address, credit card number and telephone number) only for the purpose of selling, separating and transporting the products ordered by you;

- when requesting assistance from Customer Support, we collect your personal data (such as name and email address) only for the purpose of providing you with the Customer Support services of the online store that are relevant to this website and to offer you the assistance you have requested from us;

- when you register, we collect your personal data in order to simplify the preparation of your future orders;

- when you subscribe to the newsletter, we collect your email in order to offer you this communication service;

- when you browse our website, we collect cookies. Depending on how you manage cookies on our website and your interaction with us, we use some information collected by these cookies in order to ensure the proper functioning of the website, highlighting the purposes of displaying content properly, remembering your cart, remembering your register, adjust the resolution of your screen, to improve our offers, among others. This information includes data on registration, location, duration of your session, products you selected, your equipment, your browser and your IP address.

- when you browse our website and later visit platforms where there is an advertising format (social networks, Google and other partners in these networks) you may be impacted by advertisements of our brand. We will also use the data to reach new potential customers who may be interested in our products.

When we collect data, we indicate the required fields with asterisks when the data in question is necessary to:

- conclude our contract with you (for example, for the supply of products purchased on our website);

- provide you with the service you have requested (for example, by providing you with a newsletter);

- respect the legal requirements (for example, the creation of invoices).

Your personal data may be communicated to Perff Studio service providers for the purpose of providing the services (for example, transport companies) or to judicial, tax and regulatory authorities, in order to comply with legal requirements.


Who processes your personal data?

For organizational purposes and in order to be able to offer you the best possible service, Perff Studio works together with some external entities to your organization that will process the personal data of the users of this website. This data sharing is strictly due to the performance of the services provided by Perff Studio, including the sale of products.

These external entities include carriers, suppliers of digital technology and services and digital marketing platforms. The external entities mentioned above were chosen by Perff Studio due to their experience in data processing, guarantees of compliance with applicable laws and regulations, as well as the technical security measures adopted by them in relation to the processing of personal data.

These external entities will always act in accordance with the instructions provided by Perff Studio and only for the purposes strictly necessary for their function. Your personal data will be shared with these entities in order to:

- provision of electronic payment services, via credit/debit cards;

- processing of product sales;

- packaging and transportation of products;

- solving problems related to the sale of products;

- receiving payments for the purchase of products;

- processing of customer product returns;


In addition to the situations described above, your data may be shared with third parties to:

- comply with applicable laws;

- respond to judicial and government inquiries;

- comply with valid legal processes;

- protect the rights or property of Perff Studio.

5. Consent

Respect for the client's will is one of the main concerns of Perff Studio when it comes to the processing of your personal data. However, we do not want to affect the relationship we have or disappoint expectations. Thus, we considered that if you have had a relationship with us in the last 2 years, that is, if you made a purchase, it was not necessary to have asked for your consent. Even so, if you disagree, you can always oppose it through our Customer Support, from the email address: or by letter (addressed to: Helio GT30/Fashion Tech Group, Grev Turegatan 30, 114 38 Stockholm, Sweden).

6. Rights

To exercise your right to access, rectify, forget, limit, portability or oppose your personal data, you can do so through the following link, our Customer Support, email address: or by letter (addressed to: Perff Studio Rua da Pedreira, Lote 9, 4800-057, Guimarães, Portugal).

If you want to stop receiving direct marketing communications, you can, at any time, exercise the right to object to the processing of your personal data, through our Customer Support, at the email address: or by letter (addressed to: Helio GT30/Fashion Tech Group, Grev Turegatan 30, 114 38 Stockholm, Sweden). You will also be able to do this in each newsletter you receive.

7. Safety

Perff Studio uses appropriate security measures to protect your personal data against destruction, accidental or unlawful, accidental loss, alteration, dissemination or unauthorized access, and against any other form of unlawful treatment. Additionally, we contractually require that trusted external entities that handle your personal data for us do the same.

However, Perff Studio can’t guarantee that the security measures adopted for the protection of this website and for the transmission of data and information through it will prevent or exclude any risk of unauthorized access or loss of data. Therefore, we advise that your computer is equipped with software devices that protect it in the transmission and reception of data (such as updated antivirus systems), and that your browser takes the appropriate measures to guarantee the security in the data transmission (such as firewall and anti-spam filters).

8. Retention and processing time

Your data is kept by Perff Studio for the purposes described here for as long as necessary for the aforementioned purposes, except if the personal data in question is necessary to prove compliance with legal obligations, until the expiry of the respective rights expires, or if there is a longer period of data retention imposed by law.

When your personal data is no longer needed, they will be removed from our systems and records or kept anonymously so that you cannot be identified from them.

9. Cookies

Perff Studio uses automatic data collection systems such as cookies. A cookie is a device transmitted to the hard disk of an Internet user that allows the IP address, operating system, Web browser (browser) and system administration.
This is statistical information about how the user browses on our website. Only Perff Studio has access to this information gathered by cookies, collectively and anonymously, in order to optimize its services and those of this site to the needs and preferences of the user and to make the preparation of the Web pages personalized.
This helps us to improve our website and to provide a better and more personalized service. If you set your browser to block or delete cookies, we can not guarantee that you will have access to all the features and services offered through this site. We will use cookies for functions such as browsing the catalogue, purchasing products online and providing services reserved to registered users.

10. Contacts

If you would like to contact us with any questions regarding this privacy policy or any other issue related to your personal information, please send an email to or send us a letter to:

Helio GT30/Fashion Tech Group, Grev Turegatan 30, 114 38 Stockholm, Sweden